Instagram’s New Unskippable “Ad Breaks”: What You Need to Know

Instagram's New Unskippable "Ad Breaks"

Instagram is testing a new feature called Unskippable “ad breaks,” which requires users to stop and watch an ad for a set period before they can continue scrolling. This trial has been noticed by users on X (formerly Twitter) and Reddit and confirmed by Instagram spokesperson Matthew Tye. Tye mentioned that Instagram will “provide updates … Read more